The Hotel the bomb destroyed.

Mr. Loveley's premises, The Albion Temperance & Commercial Hotel that stood at the corner of James Street and West Street. Mr. Loveley's two daughters were killed by a bomb dropped by a German plane in World War Two which destroyed the hotel.
For more on this story see Bombing and civilian deaths in world war two in the October 2012 section of this blog.
 

The Royal Coat of Arms.

Commercial House at 17 Market Place was once run by J.W. Loveley, even today if you glance up you can still make out the name on the side wall.
The strange thing about the building is that it once had the Royal Coat of Arms on it.

Loveley's Commercial House showing the Royal Coat of Arms.

Mr. John Loveley, speaking in July 1993 said that his Great Grandfather had a bakers shop in Dolphin Lane for many years. In the 1870's he purchased the shop in the Market Place from a jeweller who was giving up business, and that some years before, one of Queen Victoria's daughters, whilst visiting Sandringham, rode over to Boston and in fact purchased some jewellery from him and in consequence he was entitled to use the Royal Coat of Arms. These arms were put on the jewellers shop and were still on the shop when Mr. Loveley purchased it and it remained there for many years. Later a son of Queen Victoria stayed one night at the Peacock Hotel, so this became able to use the title "Royal" and the Peacock became the Peacock and Royal. The Arms on Loveley's shop were sold to the Peacock and  as shown in the picture stood over the main door. Maybe someone can tell us where they went from there.

The Royal Coat of Arms, just visible, above the Hotel door.